I help brands communicate with clarity,
style
and impact.

BRAND IDENTITY

EDITORIAL

CREATIVE DIRECTION

Expertise

  • Define your brand’s distinctive visual and editorial signature, anchored in purpose.

    • Brand book and editorial guidelines

    • Positioning and messaging framework

    • Guidance on inclusivity, sustainability, and purpose-driven topics


  • Develop streamlined tools to help teams consistently apply brand codes.

    • Templates and ready-to-use presentation assets

    • Narrative and messaging for launches, partnerships and activations

    • Briefing of spokespeople and interview coordination

  • Shape the ideas, images and language that tell your brand’s story.

    • Development of content and campaign (paid/owned/earned) concepts

    • Visual direction and moodboards

    • Creative briefs for designers and agencies

  • Ensure consistency and excellence as your brand evolves, on a project or retainer basis.

    • Strategic and editorial supervision

    • Coordination with design, content and communications partners

    • Review of assets, drafts and briefs to ensure alignment and quality

    • Oversight of reputation and message continuity

MORE INFO

About Rosa

American in Paris since 2010, with over a decade in global communications for L’Oréal, Dior and Coty.

I act as an External Head of Copy & Creative, working globally in English and French.

My approach combines strategy with editorial, ensuring perfect alignment of aesthetics, narrative and values for brands, founders and visionaries.

The goal: words and visuals that feel precise, human and unmistakably yours.

FULL BIO