I help brands communicate with clarity,
style
and impact.
BRAND IDENTITY
EDITORIAL
CREATIVE DIRECTION
Expertise
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Define your brand’s distinctive visual and editorial signature, anchored in purpose.
• Brand book and editorial guidelines
• Positioning and messaging framework
• Guidance on inclusivity, sustainability, and purpose-driven topics
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Develop streamlined tools to help teams consistently apply brand codes.• Templates and ready-to-use presentation assets
• Narrative and messaging for launches, partnerships and activations
• Briefing of spokespeople and interview coordination
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Shape the ideas, images and language that tell your brand’s story.
• Development of content and campaign (paid/owned/earned) concepts
• Visual direction and moodboards
• Creative briefs for designers and agencies
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Ensure consistency and excellence as your brand evolves, on a project or retainer basis.
• Strategic and editorial supervision
• Coordination with design, content and communications partners
• Review of assets, drafts and briefs to ensure alignment and quality
• Oversight of reputation and message continuity
About Rosa
American in Paris since 2010, with over a decade in global communications for L’Oréal, Dior and Coty.
I act as an External Head of Copy & Creative, working globally in English and French.
My approach combines strategy with editorial, ensuring perfect alignment of aesthetics, narrative and values for brands, founders and visionaries.
The goal: words and visuals that feel precise, human and unmistakably yours.